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PPC Basics: Part 7. Quality Score
From: www.wilsonweb.com
"This article in a series on PPC advertising features paid search expert Melissa Mackey, who explains what Quality Score is, why it dramatically affects the cost and placement of your ads, and steps you can take to improve low Quality Scores."
How to Have a Small Business Presence on Facebook - with Krista Neher (5:32)
From: www.wilsonweb.com
"In this video interview, social media expert Krista Neher offers some tips for small business fan pages on Facebook, where businesses want to get in front of 800 million Facebook users. She sees Facebook as better at increasing loyalty of existing customers than gaining new customers."
Recent Internet Marketing Articles for 31 Jan, 2012, Annotated Links
From: www.wilsonweb.com
"This week we see a number of articles on Google's new "Search Plus Your World," which promises to change search significantly as Google+ cranks up."
Online Retailers Must Add Value to the Customer - or Die
From: www.wilsonweb.com
"In this brief article, e-commerce expert Rob Snell explains and online store essential -- differentiate from thousands of competitors by adding value to your customers. Rob explains how this keeps the merchant from getting cut out of the supply chain and gives examples of ways a store can add value."
How to Hire an Information Architect to Plan Your Website - with Shari Thurow (8:40)
From: www.wilsonweb.com
"If you're redesigning your website, says SEO expert Shari Thurow, you'll need an information architecture to create and test a blueprint for your website, to make it meet the needs of your customers. Thurow offers several tips to be able to identify who you're looking for - and who you're not!"
Super Bowl Stuff: Indy For Eli Goes Viral
From: www.webpronews.com
"Well, the concept went viral on a local level, anyway. What we have here is a city, Indianapolis, rooting for the brother of their team’s franchise quarterback, Peyton Manning. Peyton’s brother, Eli, is the starting quarterback for the New York …"
Yahoo Right Media Exchange To Show AOL Inventory
From: www.webpronews.com
"Yahoo and AOL announced a partnership where AOL will use Yahoo’s Right Media Exchange to provide access to AOL inventory as part of the display ad agreements announced last year. “The inventory AOL makes available under the display advertising agreement …"
Zuckerberg’s One-Dollar Salary: Why Do CEOs Do That?
From: www.webpronews.com
"With Facebook’s IPO filing this week, lots of little tidbits of information about the company came to light. Josh Wolford has reported on the fact that, as of 2013, Facebook founder Mark Zuckerberg’s salary will be set at $1 per …
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Apple Updates Controversial iBooks Author License Agreement
From: www.webpronews.com
"When Apple released their new e-book creation tool, iBooks Author, last month there was an initial rush of enthusiasm. After all, quality e-book creation tools are rare, especially at the price Apple charged – free. Almost immediately, though, there was …"
StumbleUpon Explains The New iFrame, Removal Of Direct Links
From: www.webpronews.com
"Concerning an article I wrote yesterday about StumbleUpon pushing their iFrame as well as eliminating any direct links that go back to the original content sources, StumbleUpon’s Direct of Communications, Mike Mayzel, got in touch with me to clarify the …"
On Facebook, It Feels Better to Receive Than to Give
From: feeds.wired.com
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Commentary: Face(book)ing the Music
From: feeds.wired.com
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Why Desktop Apps Would Be Bad News for Windows 8 Tablets
From: feeds.wired.com
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A Google-a-Day Puzzle for Feb. 3
From: feeds.wired.com
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Apple Now the World's Third Largest Cellphone Maker, IDC Says
From: feeds.wired.com
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