E-Mail Marketing: Effective E-Mail Subject Lines I: 56 Characters or Less
From: www.wilsonweb.com

"In this article, e-mail marketing expert Lydia Sugarman explains that e-mail subject lines need to be under 56 characters, preferably preceded by the name of the newsletter. Like newspaper headlines subject lines should be clean, concise, and creative -- so long as they're not confusing. Subject lines should be tested, if possible. Also discusses subject line honesty as well as personalization. Date: Apr 12, 2007, 11:50"

Conversion/Testing: Split-Test Results Can Change -- When Should You Re-Test?
From: www.wilsonweb.com

"Suggests split-test re-testing because of (1) the constantly evolving marketing, (2) Internet users getting smarter, (3) a changing competitive landscape, and (4) seasonal effects. Primary selling benefits that change frequently should be tested every month or two. Date: Apr 10, 2007, 10:35"

Link Strategies: How to Get Credit for All Your Inbound Links: Consolidate WWW and non-WWW Links
From: www.wilsonweb.com

"Search engines see a URL beginning with www. different that one without the www. So if your site has links in both the with and without-www formats, your link popularity will be split between the two, not added together. The author explains the four steps to correct the situation, including a fix involving a 301 direct technique in the .htaccess file. He also mentions the Google-only fix available within Google's Webmaster Tools. Date: Mar 29, 2007, 14:16"

Paid Search: Click Fraud: Sideshow vs. Reality
From: www.wilsonweb.com

"Our expert weighs in on Google's claims that their true click fraud rate is only 0.02% rather than the 20% claimed by some. He concludes that recent Google's transparency seems to be truthful and doesn't suggest submitting claims for click fraud to them. Date: Mar 27, 2007, 10:44"

Link Strategies: What Personalized Search Results Mean for Link Building
From: www.wilsonweb.com

"Author Eric Ward examines the effect of Google's new Personalized Search Results (PSRs) on search engine optimization (SEO), since results will now vary from one search to another depending upon their search history. He recommends making it easy for people to add your content feeds or bookmarks to Google Bookmark or Y! or other personalized sites. He concludes with links to related articles. Date: Mar 22, 2007, 11:06"



What I Learned From Friendster: Jonathan Abrams' New Startup
From: www.wired.com

"Interview with Friendster founder Jonathan Abrams about his new startup, Socializr."

Text of Wired's Interview with Google CEO Eric Schmidt
From: www.wired.com

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As Google Challenges Viacom and Microsoft, Its CEO Feels Lucky
From: www.wired.com

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Wikipedia Shakeup: Resignations Point to Trouble at the Top
From: www.wired.com

"Two top employees of the Wikimedia Foundation have resigned, citing disagreements with the board. Both publicly tendered their resignations to the community yesterday on a Wiki mailing list, but say that their resignations are unrelated and the timing coincidental."

March 23, 1983: Star Wars
From: www.wired.com

"Soviet evil-doers, take note: All your ICBMs will be shot from the sky, or bounce harmlessly off our mysterious (and terribly expensive) new Shield of Freedom. Compiled by Tony Long."


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