Paid Search: How Google Ranks Ads: A Peek into the Black Box
From: www.wilsonweb.com

"In this comprehensive article, Paid Search expert Andrew Goodman reviews how Google ranks AdSearch ads, historically, with quality scores, and now with a judge of landing page and site quality. Goodman concludes with suggestions on staying on the good side of Google. Date: Dec 20, 2006, 17:31"

Design/Usability: How to Brand Your Site through the Favorites Icon or Favicon
From: www.wilsonweb.com

"A favorites icon, shortcut icon, or favicon can be used to brand your website more effectively these days, since they are being displayed in the URL window, links, and tabs on the MSIE 7.0 web browser. This article shows how to make, install, and display a favicon on your website. It also explains how anti-aliasing, available in graphics programs, can help reduce an image that can be recognized in a 16 x 16 pixel icon. Date: Dec 12, 2006, 19:55"

Design/Usability: Avoiding Website Assumptions that Mask Your Blind Spots
From: www.wilsonweb.com

"Small business website owners often make assumptions that mask their own blindspots. As a result visitors to their sites are confused and sales suffer. The author outlines typical false assumptions as well as objectives to improve site usability. Date: Dec 7, 2006, 17:08"

E-Mail Marketing: So-Called Safelists Revisited
From: www.wilsonweb.com

"Safelists these days are opt-in, low-cost members-sending-to-members systems. But according to this author's investigation, the model is seriously flawed, open to CAN-SPAM abuses, and ineffective. Date: Dec 5, 2006, 14:49"

New Media: Join the Podcast Revolution with Your Phone
From: www.wilsonweb.com

" Date: Nov 30, 2006, 17:15"


New Tablet Lenovo Outed By the French
From: www.webpronews.com

"Warning: This could be just a rumor. Lenovo's been pretty quiet about the inevitability of a move to include tablet computing capabilities into its recently released ThinkPad X60 line. But the bloggers at Core Duo say they've found the smoking gun."

Newstex Conducting Gawker, Corante On Demand
From: www.webpronews.com

"Content from the two well-known blog networks will be available as part of Newstex's Blogs On Demand service."

Lycos-Qumana Launches Blog Tool
From: www.webpronews.com

"The desktop blog tool from Lycos-Qumana works with Qumana Q-Ads integrated ad program to insert ads into blogs."

Google Base Traffic Flatlines
From: www.webpronews.com

"The line graph of Google Base's market share over the winter looks much like a mitten-clad hand waving "bye-bye" or "stop." A month after it launched, Google Base hit its lowest point, and according to Hitwise, March wasn't any better."

Google Sitemaps Wants Your URLs
From: www.webpronews.com

"Vanessa Fox, a technical director for Google's Sitemaps product, thinks you should be using Sitemaps with your site today. Here's why."


Enhance-athon: Be Smarter
From: www.wired.com

"Everyone wants a better body, a sharper mind, or both. But how? To find the answer, Wired sent writers on three different challenges: For one month, do everything possible (and legal) to run faster, get smarter or shoot straighter. And keep a diary. In this installment, Joshua Green tries to boost his brain function."

Enhance-athon: Shoot Straighter
From: www.wired.com

"Old hat at first-person shooters but new to rifle ranges, Clive Thompson tries to improve his aim. The goal? Ten bull's-eyes in a row."

Enhance-athon: Run Faster
From: www.wired.com

"Armed with every gadget, nutritional supplement and professional trainer he can find, Josh McHugh tries to run a faster mile."

T-Bone Steak, Well-Cloned
From: www.wired.com

"The FDA says eating cloned pigs, cows and goats, and drinking milk from clones, should be perfectly safe for humans. But two major obstacles to the supermarket remain: economics and consumer fear. By Kristen Philipkoski."

Computer Warming a Privacy Risk
From: www.wired.com

"A researcher demonstrates he can pierce the Onion Router's anonymity protection by changing and measuring a computer's temperature over the internet. Quinn Norton reports from the Chaos Communication Conference in Berlin."


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