E-Mail Marketing: E-Mail Link Tracking
From: www.wilsonweb.com

"Tracking codes placed in HTML e-mail newsletters are not detected by anti-spyware software. Rather they are typically coded links or images that contain the tracking code following a question mark in the URL. Date: Feb 9, 2005, 14:45 PST"

Ads and Affiliates: Online Advertising Discussion List
From: www.wilsonweb.com

"Since 1996, the Online Advertising Discussion List has focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. The list also provides editorial coverage of industry conferences. Moderated by Internet marketing industry pioneer and conference speaker Cliff Kurtzman, the Online Advertising Discussion List is a great knowledge-base that you and your company can tap into for expertise and information. It is entirely free to subscribe. You can go to http://www.o-a.com to start receiving the daily discussion. Date: Feb 9, 2005, 14:20 PST"

Site Promotion: 12 Essential Strategies for Building and Structuring Inbound Links
From: www.marketposition.com

"Link Description: Date: Feb 2, 2005, 18:16 PST"

E-Mail Marketing: Fear of Spam Prevents Newsletter Subscribers
From: www.wilsonweb.com

"A strong fear exists that subscribing to e-mail newsletters will result in more spam. Recommends strengthening your privacy policy and disclaimer that you won't sell your list. Date: Feb 2, 2005, 15:34 PST"

Ads and Affiliates: Tracking Print Ad Responses
From: www.wilsonweb.com

"Recommends short subdirectories in print ads to help track response. Rather than redirecting to the home page, suggests developing specific landing pages for each ad or ad group. This will be much more effective in closing the sale. Date: Jan 26, 2005, 14:46 PST"


PR Becomes More Valuable With Blogging
From: www.webpronews.com

"The Economist.com asks: Does Robert Scoble, a celebrity blogger on Microsoft's payroll, herald the death of traditional public relations ..."

GM Experiments With Podcasting
From: www.webpronews.com

"Not only is General Motors still at the leading edge with executive blogging by a Fortune 100 company, with their GM Fastlane Blog, but they're also out in front in trying out other new communication channels."

Emerging Artists Turn to MP3 Blogs for Marketing
From: www.webpronews.com

"Independent musicians are looking to blogs as a powerful avenue for music promotion, top-40charts.com reports."

Beauty is in the Eye of the Blog Reader
From: www.webpronews.com

"Greg Edwards, Chief Technical Officer, for Eyetools, Inc., has launched a fascinating new blog that discusses his work in analyzing how readers interact with blog sites."

Google to Host Some Wikimedia Projects?
From: www.webpronews.com

"According to Wikimedia, Google has made a proposal to host some of the content of the Wikimedia projects."


The Right to Sell Hate
From: www.wired.com

"Yahoo reopens a 5-year-old case that banned the selling of Nazi memorabilia on its auction site. Also: Dell leads in computer sales despite tax levies…. Europe still watching what Microsoft does…. and more."

Getting Kids Ready for Mobiles
From: www.wired.com

"The new 'tween toy from Hasbro looks and works like a cell phone. Also: Rumors fly of a Verizon bid for MCI…. Google sits down to chat with Wall Street…. and more."

Shady Web of Affiliate Marketing
From: www.wired.com

"Antispam lawsuits and enforcement actions suggest that companies taking a wink-and-nudge approach to affiliates should be careful about how they lure paying customers. By Ryan Singel."

Privacy-Assurance Seal Yanked
From: www.wired.com

"For the first time in two years, the guarantor of internet privacy abruptly terminates a company's right to display the TRUSTe seal -- without saying why. Privacy advocates say consumers deserve details."

New Outlets for Viruses, Spam
From: www.wired.com

"An IBM study expects viruses to crawl into cars and cell phones. Also: Research finds more people banking online and the trend growing.... The Medicare budget swells past expectations.... and more."


Baby Name Voyager
From: webword.com

" Cool interface."

Usability or Donkey Design? (Or, Why do you love usability?)
From: webword.com

" Cre8asite Forums -- "The summary is that you probably care about the results of usability not usability itself. Some people love math for the sake of math. It is an object of desire. It is a standard. It is a way of thinking. But, most of us like math because it gets the job done. It is a tool. Usability is no different. It is one path but it isn't the only path."

I've seen too much "passion" about usability in the last few months so I decided to write about it. I'm guilty of caring too much, so I am slapping my own face too.

Read the forum posting..."

Meet the MasterMinds: Common Sense Web Design with Steve Krug
From: webword.com

" "After all, even for companies that can afford to hire a consultant like me, I can't be there every day with everyone on the team as they make the thousands of large and small decisions that affect usability. So even if they hire me, I feel like most of my job is educating people to make the right calls on their own."

Read the interview...

Related: Investing in Usability: Testing versus Training"

Outliner User Interfaces
From: webword.com

" "Good user interface details are like fresh air and bad ones are like a minor toothache you haven t quite noticed yet. This is another of the several elements of outlining that depend on the user; that s what makes this your particular outliner."

Read the article..."

Design Spotlight: Roger Black
From: webword.com

" "People don't go to the doctor unless they really need help. You can't force a redesign on somebody."

Read the interview..."


Virtual Real Estate -- The Coming Boom!
From: www.marketingsecrets.com

"Write these words down... Virtual Real Estate. We are about to experience a major explosion during the next 5 years and it will all be centered around Virtual Real Estate -- which is the development of web sites. There will..."

New "Spy" Photo Released!
From: www.marketingsecrets.com

"THIS JUST IN... This is the first real look at the very first issue of The Reese Report -- THE monthly source for the best in Internet business opportunities, Internet marketing techniques and strategies, and much more. I have a..."

Happy New (Profitable) Year!
From: www.marketingsecrets.com

"It's 2005. Wow. Here we are starting a brand new year. It's time to start a new year and a new chapter for your business. Here are some things you should keep in mind in 2005: 1. If you are..."

There Are No Real Marketing Secrets?
From: www.marketingsecrets.com

""There are no real 'secrets' when it comes to marketing." How many times have you ever heard any of the following... "There are no 'secrets'..." "It's all just common sense..." "You can find out any information you want for FREE..."..."

Are Your Benefits *Really* Benefits?
From: www.marketingsecrets.com

"One of the biggest mistakes I see other marketers make is in their copy and the positioning of their overall offer... The single biggest mistake that non-marketing-wise business owners make is the focus on FEATURES instead of BENEFITS. Then educated..."