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Site Promotion: How Does Google Use Latent Semantic Indexing (LSI)?
From: www.wilsonweb.com

"Latent Semantic Indexing (LSI) helps Google and others maintain relevancy by distinguishing in search results between polynyms, words with multiple meanings, and providing relevant results in cases of synonyms. Date: Jan 19, 2005, 13:45 PST"

E-Mail Marketing: Multi-part MIME E-Mail Is Obsolete
From: www.wilsonweb.com

"Multi-part MIME -- a protocol that sends both text and HTML formats in the same e-mail -- is now obsolete, since nearly all recipient e-mail programs can read HTML. These days, ask for the subscriber's preferred format and send that. Date: Jan 19, 2005, 07:25 PST"

E-Mail Marketing: Exactly What Is Spam?
From: www.wilsonweb.com

"Spam is usually defined as bulk unsolicited commercial e-mail. Unsolicited commercial e-mails (UCE) are prohibited by law in Australia and Europe. In the US, however, UCE is allowable if it is not deceptive and the recipient can opt out. Discussess opt-in, opt-out, and double-opt-in terminology. Date: Jan 12, 2005, 14:31 PST"

Site Promotion: Are Google Rankings Influenced by Click-Throughs?
From: www.wilsonweb.com

"Google and other search engines certainly monitor click through ratios from their search results pages. However, this probably only effects ranking when searchers constantly use their back key to return from a particular result, showing lack of relevancy. Date: Jan 5, 2005, 13:40 PST"

Site Promotion: How Do Subdirectories Affect Search Engine Rankings?
From: www.wilsonweb.com

"If you put your articles several levels down in subdirectories, you may risk (1) search engine spiders not seeing your content and (2) a slightly lower ranking for your webpages. Date: Dec 15, 2004, 13:34 PST"


Corporate Podcasting
From: www.webpronews.com

"There have been reports about it before, but mostly from a marketing perspective."

Correction To The internetnews.com Story
From: www.webpronews.com

"In Search Leaders, Bloggers Band to Fight Comment Spam, Susan wrote the following based on an interview with me yesterday ..."

Re: Firefox The IE Killer
From: www.webpronews.com

"I got the following email from someone that doesn't like FireFox. Honestly, I had to pick myself up off the floor because I was laughing so hard."

Apple, Microsoft Lawyers Get Busy With Bloggers
From: www.webpronews.com

"This is shaping up as the year of suing/sending cease and desist letters to bloggers..."

IT Conference For South Africa
From: www.webpronews.com

"ITWeb in conjunction with Brainier Capital are hosting the IT Confidence 2005 Conference in Johannesburg late next month."


Out-of-Work Bomb Makers
From: www.wired.com

"Boeing and friends tighten their belts as Pentagon cuts defense spending. Also: HP settles $150 million lawsuit and feels the hurt & hellip;. Europeans look to DSL for broadband internet & hellip;. and more."

Gimme Money, That's All I Want
From: www.wired.com

"Legal downloading of songs increases tenfold, and the money is rolling in at last. Also: Toshiba software will let you edit documents from a phone.... Sony head admits mistake, calls for innovation.... and more."

Intel Bets on Its Centrino Chip
From: www.wired.com

"More speed and better multimedia features may mean higher profits. Also: General Motors expects sales to sputter slightly.... Despite fallbacks, Pfizer's revenue is still on the rise.... and more."

NFL Catches IPod Fever
From: www.wired.com

"Audio recordings of this year's pro football playoff games will be available for download. Also: Verizon and Yahoo team up to provide premium online service.... Electronic Arts strikes deals to corner the sports games market.... and more."

Cell-Phone Shushing Gets Creative
From: www.wired.com

"As mobile phones become ever more ubiquitous, so too do those annoyed by inconsiderate chatterers. Designers across the country are finding ways to reduce the risk of coming to blows. By Rachel Metz."


CEO Blogs: Polish Them Up Please
From: webword.com

" Vaspers the Grate -- "As a Web Usability Analyst and Internet Rebel, I have to tell you the bad news: many of the current CEO blogs need lots of improvement. It's a shame."

Read the posting...
"

Interview: Barry Schwartz, author, "The Paradox of Choice"
From: webword.com

" Creative Good -- "People can't ignore options - they have to pay attention to them. If they make a choice, is there another choice would have been better? There's more effort put into making decisions, and less in enjoying them. What's nagging is the possibility that, if they had chosen differently, they could have gotten something better."

Read the rest of the interview..."

Six Steps to Ensure a Successful Usability Test
From: webword.com

" "Instead of thinking of success as a perfect design, you should think of success in a usability test as learning what you need to know. The goal of formative, diagnostic testing is to find the critical problems that prevent users from completing their tasks."

The six tips are nothing new. However, take a look if you need a refresher.

Read the article...

"

I need web hosting advice (again)
From: webword.com

" Here are my basic requirements:

1. I need to find a new hosting provider for both WebWord and Oristus
2. I plan on running Wordpress for WebWord; Oristus will be static
3. I need the hosting provider to provide reliable webmail access
4. I want a fair price, excellent reliability, and outstanding support

So far people have told me to consider Jumpline, Pair, and TextDrive."

How to Bake Usability into your Company
From: webword.com

" Oristus -- "Train your designers and developers to do some of their own usability work. This gets them thinking about users while it frees up usability specialists to focus on your more difficult usability issues. Everyone wins."

Read the article..."



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Copyright © Saul A.J. Burton 2004