E-Mail Marketing: Sales Value of an Opt-In List
From: www.wilsonweb.com

"There's no easy way to accurately predict an opt-in e-mail list's sales performance for a particular product without testing. Some factors affecting profitability include deliverability, list aging, list focus, trust, permission, and saturation. Date: Nov 17, 2004, 14:33 PST"

Ads and Affiliates: Affiliate Marketing Costs Some Control
From: www.wilsonweb.com

"Enforcing its affiliate regulations that prohibit affiliates from using unsolicited e-mail to promote a product may protect a company from anti-spam prosecution, but using affiliate marketing does cause a company to lose some control over both its message and methods of propagating that message. Date: Nov 17, 2004, 14:04 PST"

Conversion: Ad Tracking Helps You Improve Sales
From: www.wilsonweb.com

"Explains the basics of ad tracking, both for PPC campaigns as well as e-mail promotions. Explains how to ad tracking codes after a question mark, Overture Conversion Counter and Google's conversion tracking feature. Recommends various ad tracking tools, including Atlas OnePoint, ProAnalyzer, ClickAlyzer, ConversionRuler, and 1ShoppingCart. Date: Nov 10, 2004, 12:04 PST"

Site Promotion: Yahoo! Directory, Search, and Site Match
From: www.wilsonweb.com

"Explains the difference between Yahoo! Directory, Yahoo! Search, Overture Site Match, Local Match, and Precision Match -- whew! Explains how each of these might be important in a marketing plan and makes recommendations on the use of each. Date: Nov 3, 2004, 22:07 PST"

Site Design: Video Sales Presentations
From: www.wilsonweb.com

"Forcing visitors to view video clips using Macromedia Flash technology can be annoying and cause them to leave. But video sales presentations can be quite effective in boosting your conversion rate. Recommends A/B split-testing to find the best uses for video. Date: Oct 27, 2004, 13:37 PST"


SEO Is Bunk
From: www.webpronews.com

"I find it ironic that SEO firms are drawing moralistic lines in the sand. As I have stated my controversial opinion here before, SEO is bunk. "White Hat", "Black Hat", whatever, it is bunk."

New Google Backlinks Update
From: www.webpronews.com

"A Google backlinks update is now on its way! You can see some changes via the "link:" command in Google."

European Court To Rule On When Microsoft Has To Pay
From: www.webpronews.com

"According to news reports The European Union (EU)'s Court of First Instance will decide between December 18 and 20 whether Microsoft must pay the imposed penalties now or after all appeals are completed."

Chen PR's Agency Principal is Blogging
From: www.webpronews.com

"Jim Grisanzio from Sun writes in that Barb Heffner, who has represented everyone from newly founded start-ups to large publicly held tech firms ..."

Lots of Google Desktop Downloads
From: www.webpronews.com

"John Battelle has data from the Majestic group that demonstrates more than 1.3 million unique users visited the Google Desktop download page."


Computer, TV Merger Begins
From: www.wired.com

"SBC and Microsoft strike a $400 million deal to provide internet TV. Also: Gates agrees to computer charity work in developing countries.... Japan serves up surround-sound cell phones.... and more."

Is It a Clam or a Phone?
From: www.wired.com

"Motorola unveils the top of its new phone line. Also: IBM organizes a public effort to help us all.... Microsoft takes hold of GarageBand.com to give unknown artists a chance.... and more."

Britain's Idea to Rock Out
From: www.wired.com

"London will be equipped with vending machines that sell individual songs. Also: Adobe Reader 7.0 lets viewers edit text on Acrobat.... Yahoo competes with rivals by expanding its free e-mail storage space.... and more."

Profiting From Nonproductiveness
From: www.wired.com

"The tireless urban worker doesn't get a lot of opportunities to take a relaxing break, but MetroNaps is trying to change that, at $14 a pop. Rachel Metz reports from New York."

Sun to Roll Out Free Solaris OS
From: www.wired.com

"Hoping to attract developers and customers, Sun Microsystems announces its next-generation operating system will be offered for free. The company spent roughly $500 million and years of development time on the software."


Coping with Human Error
From: webword.com

" ACM Queue -- "It is therefore critical that the designers, architects, implementers, and operators of today s IT infrastructures be aware of the human error problem and build in mechanisms for tolerating and coping with the errors that will inevitably occur. This article discusses some of the options available for embedding coping skills into an IT system."

Read more..."

Using Social Psychology in Product Design How Can That Help?
From: webword.com

" "Interdependence theory is established on the principle that the very essence of any interpersonal relationship is found in interaction between individuals. These interactions are highly dependent on the situations that people find themselves in when faced with interference in the relationship, with interference being a term used to describe conflict, miscommunication or opposing viewpoints. This founding idea can be directly related to a user s experience with a company s products. This is to say that the degree of user satisfaction is a function of the user s interaction with the product of interest and the situation in which it is used."

Interdependence theory? Huh?

Read more...
"

A Primer on Faceted Navigation and Guided Navigation
From: webword.com

" "What is faceted navigation? It s a way to browse information, or to refine long lists of search results, along multiple dimensions, aka facets. These are orthogonal lenses through which to view the world. For example, I might search for an expert by facets like name, project, company, or date and more likely, by some combination of those facets, selected in any sequence."

How are facets different than categories? Or, ad hoc keyword queries with structured results? What am I missing here?

Read more..."

Argument for standard weblog features
From: webword.com

" "If you look at it from far away, it seems like writing a weblog entry and writing an email are about the same thing. You write some text a few sentences, a few paragraphs, occasionally something longer and send it somewhere, to another person or to a weblog. But if you look closer you notice that there s a major difference in the attributes you can set in email versus a weblog entry."

Read more...

"

Book Classification by Color?
From: webword.com

" peterme -- "So, here we have an example of an organization scheme that's extremely useful to me, and likely impenetrable to others. This is what I mean when I say that "blurring" doesn't feel right. I think there's going to be an out-and-out tension to resolve." (read more...)

This type of classification not as impenetrable as you might think, Peter.

McSweeneys -- "For one amazing week in November, Adobe Bookshop in San Francisco has agreed to allow its estimated 20,000 books to be reclassified by color." (read more... and see it...)
"