E-Mail Marketing: Sales Value of an Opt-In List
From: www.wilsonweb.com

"There's no easy way to accurately predict an opt-in e-mail list's sales performance for a particular product without testing. Some factors affecting profitability include deliverability, list aging, list focus, trust, permission, and saturation. Date: Nov 17, 2004, 14:33 PST"

Ads and Affiliates: Affiliate Marketing Costs Some Control
From: www.wilsonweb.com

"Enforcing its affiliate regulations that prohibit affiliates from using unsolicited e-mail to promote a product may protect a company from anti-spam prosecution, but using affiliate marketing does cause a company to lose some control over both its message and methods of propagating that message. Date: Nov 17, 2004, 14:04 PST"

Conversion: Ad Tracking Helps You Improve Sales
From: www.wilsonweb.com

"Explains the basics of ad tracking, both for PPC campaigns as well as e-mail promotions. Explains how to ad tracking codes after a question mark, Overture Conversion Counter and Google's conversion tracking feature. Recommends various ad tracking tools, including Atlas OnePoint, ProAnalyzer, ClickAlyzer, ConversionRuler, and 1ShoppingCart. Date: Nov 10, 2004, 12:04 PST"

Site Promotion: Yahoo! Directory, Search, and Site Match
From: www.wilsonweb.com

"Explains the difference between Yahoo! Directory, Yahoo! Search, Overture Site Match, Local Match, and Precision Match -- whew! Explains how each of these might be important in a marketing plan and makes recommendations on the use of each. Date: Nov 3, 2004, 22:07 PST"

Site Design: Video Sales Presentations
From: www.wilsonweb.com

"Forcing visitors to view video clips using Macromedia Flash technology can be annoying and cause them to leave. But video sales presentations can be quite effective in boosting your conversion rate. Recommends A/B split-testing to find the best uses for video. Date: Oct 27, 2004, 13:37 PST"


Nick Denton Proposes Blog Ethics Organization
From: www.webpronews.com

"Nick Denton, in his personal blog has made a proposal for an official organization focusing on best practices for blogs."

Newly Designed PubSub Offers Blog Matching
From: www.webpronews.com

"Blog matching service, PubSub.com, has relaunched their site with a new, more streamlined redesign. PubSub offers a free blog monitoring service based on their proprietary Matching Engine."

Yahoo Talks Turkey
From: www.webpronews.com

"The Yahoo search blog team is already in Thanksgiving holiday spirits. In their most recent blog post they discuss how searches are spiking for Turducken, Tofurky and other bird related items."

Red Hat More Competition for Sun than Microsoft
From: www.webpronews.com

"Sun who resells Red Hat's software, is competing for the same customers as Red Hat with their upcoming release of Solaris 10 in January."

Novell Profits up for a Change
From: www.webpronews.com

"Novell reported a profit of $57.1 million for fiscal 2004 compared to a $161.9 million loss in the previous fiscal year."


Google Shows It's Only Human
From: www.wired.com

"Shares of the search giant slip for the first time since its public offering. Also: FDA under fire for its slow Vioxx reaction.... Yahoo and SBC stay friends through new deal.... and more."

Computer, TV Merger Begins
From: www.wired.com

"SBC and Microsoft strike a $400 million deal to provide internet TV. Also: Gates agrees to computer charity work in developing countries.... Japan serves up surround-sound cell phones.... and more."

Is It a Clam or a Phone?
From: www.wired.com

"Motorola unveils the top of its new phone line. Also: IBM organizes a public effort to help us all.... Microsoft takes hold of GarageBand.com to give unknown artists a chance.... and more."

Britain's Idea to Rock Out
From: www.wired.com

"London will be equipped with vending machines that sell individual songs. Also: Adobe Reader 7.0 lets viewers edit text on Acrobat.... Yahoo competes with rivals by expanding its free e-mail storage space.... and more."

Profiting From Nonproductiveness
From: www.wired.com

"The tireless urban worker doesn't get a lot of opportunities to take a relaxing break, but MetroNaps is trying to change that, at $14 a pop. Rachel Metz reports from New York."


Argument for standard weblog features
From: webword.com

" "If you look at it from far away, it seems like writing a weblog entry and writing an email are about the same thing. You write some text a few sentences, a few paragraphs, occasionally something longer and send it somewhere, to another person or to a weblog. But if you look closer you notice that there s a major difference in the attributes you can set in email versus a weblog entry."

Read more...

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Book Classification by Color?
From: webword.com

" peterme -- "So, here we have an example of an organization scheme that's extremely useful to me, and likely impenetrable to others. This is what I mean when I say that "blurring" doesn't feel right. I think there's going to be an out-and-out tension to resolve." (read more...)

This type of classification not as impenetrable as you might think, Peter.

McSweeneys -- "For one amazing week in November, Adobe Bookshop in San Francisco has agreed to allow its estimated 20,000 books to be reclassified by color." (read more... and see it...)
"

The mistakes of version 1.0
From: webword.com

" "The terms ground breaking, breakthrough, radical and innovative are thrown around enough that many are convinced this project is different from all others. Somehow in the belief that they re doing breakthrough work, they allow themselves to believe that many of the basic lessons from other projects don t apply anymore. As an antidote to the common management failures of v1 efforts, this essay explores the common mistakes with new efforts, and offers advice on how to avoid them."

Read more...

(Found via UI Designer.)"

Design as Communication
From: webword.com

" Don Norman -- "Once we start to view design as a form of communication between designer and the user, we see that perceived affordances become an important medium for that communication. Designed affordances play a very special role. Now we see that the designer deliberately places signs and signals on the artifact to communicate with the user."

Read more..."

The Right Trigger Words
From: webword.com

" Spool -- "In those tasks where the users didn't find their target, they were far more likely to use the site's Search function than in those tasks where the description words appeared on the home page. When the words did appear, users usually clicked on the associated links instead of using Search. In fact, when users did eventually go to Search, they almost always typed one or more of the description words as their search terms. It makes sense to us that users would use their description as their search term. This was when we realized the failed searches in a site's search log are important clues to understanding the users' trigger words."

Read more...

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