Conversion: Ad Tracking Helps You Improve Sales
From: www.wilsonweb.com

"Explains the basics of ad tracking, both for PPC campaigns as well as e-mail promotions. Explains how to ad tracking codes after a question mark, Overture Conversion Counter and Google's conversion tracking feature. Recommends various ad tracking tools, including Atlas OnePoint, ProAnalyzer, ClickAlyzer, ConversionRuler, and 1ShoppingCart. Date: Nov 10, 2004, 12:04 PST"

Site Promotion: Yahoo! Directory, Search, and Site Match
From: www.wilsonweb.com

"Explains the difference between Yahoo! Directory, Yahoo! Search, Overture Site Match, Local Match, and Precision Match -- whew! Explains how each of these might be important in a marketing plan and makes recommendations on the use of each. Date: Nov 3, 2004, 22:07 PST"

Site Design: Video Sales Presentations
From: www.wilsonweb.com

"Forcing visitors to view video clips using Macromedia Flash technology can be annoying and cause them to leave. But video sales presentations can be quite effective in boosting your conversion rate. Recommends A/B split-testing to find the best uses for video. Date: Oct 27, 2004, 13:37 PST"

Ads and Affiliates: Affiliate Program Recommendations
From: www.wilsonweb.com

"Current affiliate program recommendations include Commission Junction, My Affiliate Program, Ultimate Affiliate Software, and integrated shopping cart affiliate programs. Date: Oct 27, 2004, 12:49 PST"

Ads and Affiliates: Rushing Blindly into E-Business Failure
From: www.wilsonweb.com

"Rushing into any business is a recipe for diaster. This article discusses the problems with expecting to earn money from an extremely competitive affiliate-based product. Date: Oct 20, 2004, 08:49 PST"


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