Ads and Affiliates: Keeping Up with Yahoo!'s Advertising Options
From: www.wilsonweb.com

"Pros and cons of various kinds of advertising offered on Yahoo. Recommends free submissions, Overture ads, and Yahoo! Directory Express Submit. Only certain e-commerce businesses will profit much from Overture Site Match (paid inclusion) and Yahoo! Product Submit (for Yahoo! Shopping). Date: Apr 28, 2004, 22:07 PST"

E-Mail Marketing: CSS and Email, Kissing in a Tree
From: www.alistapart.com

"A List Apart discusses how HTML e-mail is rendered in various e-mail clients with some conclusions: (1) Envelop the contents of e-mail in a DIV tag, not a BODY tag which may be stripped out. (2) Use class selectors that begin with a letter rather than a dot. (3) Customize CSS definitions. (4) Consider ignoring HotMail's HTML ineptitude. Date: Apr 28, 2004, 10:23 PST"

Local Marketing: How to increase your sales by optimizing for local markets
From: www.marketposition.com

"MarketPosition offers ideas to help local businesses get more search engine traffic. Suggests adding local keywords -- such as address, city, state, province, or postal code -- to all of your keyword-rich webpages via a header or footer, rather than burying the information only on your contact page. Suggests also adding other regional indicators and names of nearby cities. Spell out the state name, include a county name, etc. Date: Apr 28, 2004, 10:17 PST"

E-Mail Marketing: Slowing Your E-Mail Send Rate
From: www.wilsonweb.com

"If you're sending bulk e-mails through your ISP, you'll probably need to slow the send rate so that your ISP doesn't think you're a spammer and cut off your e-mail. Here's how I do it with Gammadyne Mailer. Date: Apr 21, 2004, 14:45 PST"

Site Promotion: Why Google Shows Fewer Incoming Links than Other Search Engines
From: www.wilsonweb.com

"Ever wonder why Google shows many fewer incoming links to your site than AllTheWeb or AltaVista? Here's an answer from linking expert Leslie Rohde. Date: Apr 21, 2004, 02:11 PST"


Google Names Yahoo and Microsoft As Significant Competition
From: www.webpronews.com

"In the Form S-1 that Google filed with the SEC this afternoon, the search engine names the companies with whom it has the most competition with. Calling the competition "formidable," Google gave names to the search engines it thinks will give Google the most competition."

Google Founders Expected To Keep Control
From: www.webpronews.com

"Search engine Google, in light of their recently announced IPO, have installed a safety net to ensure the founders keep a degree of control. Co-founders Sergey Brin and Larry Page own 33% of Google's Class B stock and have developed a voting structure that would let them keep the control of their creation."

Google Finally Files IPO
From: www.webpronews.com

"Search engine Google finally ended mountains of speculation by filing their initial public offering today, April 29, 2004. This means that Google's stock will now be available to the public, although the stock isn't expected to be available for a few months."

Mooter.com Signs Deal With Overture For Search Ads
From: www.webpronews.com

"Australian search portal, Mooter.com.au, has signed an agreement with Yahoo-owned Overture to provide pay-per-click search engine advertising. Mooter will display the sponsored listings beside their own."

Profero Begins Large Ad Campaign For Search Engine AskJeevesUK
From: www.webpronews.com

"A new online ad campaign launched by (http://www.profero.com/)Profero , located in London, England, is highlighting search engine (http://www.ask.com/)AskJeeves.com in an effort to have web-users rediscover AskJeevesUK and its "find engine." The campaign is designed to sway people into making AskJeeves their first choice in search engines."


Will RSS Readers Clog the Web?
From: www.wired.com

"Sure, news aggregators are handy tools, making Web surfing a breeze. But the programs are greedy little buggers that swamp websites with unwanted traffic. Something has to change, and soon. By Ryan Singel."

Nasty Malware Fouls PCs With Porn
From: www.wired.com

"An especially evil new browser hijacker is sweeping the Net, spying on users of infected machines and pummeling them with truly vile pornography. Some folks are screaming for vengeance, but the problem is finding out who unleashed the vicious code. By Michelle Delio."

More Reasons to Love Google
From: www.wired.com

"Google pulls off an incredible feat. No, not the attempt to raise $2.7 billion through an IPO. They write an engrossing filing -- yes, engrossing -- that you wouldn't mind reading at the beach. In it, the company comes close to giving Wall Street the finger. By Joanna Glasner."

At Last, Google Files IPO Plans
From: www.wired.com

"The search-engine star set the stage Thursday for its stock market debut, which could still be months away. Google says it hopes to raise $2.7 billion with its initial public offering and that the price of its IPO will be determined by an auction."

'Can-Spam' Cops Can Arrest
From: www.wired.com

"Four people in Detroit are charged with fraud under the new can-spam law that makes it a crime to make phony sales pitches using e-mail."


Rochester Goes Digital Part 2: Experience Room
From: webword.com

" "Indeed, Kodak's digital cameras are now fourth in worldwide sales. The Easy Share line is widely praised for its usability. And Kodak also holds the patent on OLED technology, which is used for flat-screen displays."

First, I didn't really think Kodak was a player in the digital camera arena. Second, I've never heard of Easy Share. Is it the camera, like the article makes it sound, or is it software?

Read the article...

(Thanks Dano!)"

HCI 2004 Overview
From: webword.com

" "The 18th British HCI Group Annual Conference Leeds Metropolitan University, UK 6-10 September 2004"

Learn more about HCI 2004

(Thanks for the submission Daniel Szuc.)
"

Google IPO
From: webword.com

" Google Files for $2.7 Bln IPO with SEC

...now do you care that Google is a Life Management Tool?"

Search Engines are Life Management Tools
From: webword.com

" I'm starting to think that "search engine" is a misnomer. In the past, when search engines were truly dumb, we did search. However, with the increase in search engine power and functionality, the idea of search is outdated and inappropriate.

Search engines help us solve problems. We ask them questions, we use them to hunt for information, and we use them to pinpoint data. But we're not looking for good results just because we want specific web pages. Instead, we have questions and we use search engines to get answers. In turn, and importantly, these answers allow us to make better decisions, resolve puzzles, and more. Like understanding how the world works, and making sense of the order and chaos we experience.

Think of it this way. You might use a search engine to find a web page that gives you a great recipe. That recipe in turn helps you create a great meal. So, what you really wanted when you searched was not just a great recipe, but a great meal.

Let's explore that idea. Wouldn't it be great to enter information into a search engine so that you could produce a great meal? Imagine that instead of just entering text, you enter other recipes you like, ingredients in your fridge, number of people to feed, dietary restrictions, and so forth. Better still, wouldn't it be great if you didn't have to type all the data? Suppose the data was spit into the search engine via some feed from your Ghost?

Search engines are going to die eventually and they will be replaced by problem solving engines. One key to understanding this shift is to get a grasp of knowledge reuse and ontologies. And personal web servers. And web services. And parsing natural language. And so forth. Basically, technology and smart people need to be smashed together for several years.

On a related note, why do you think there are so many smart people working at Google? Oh, and think about how much Google helps you manage your life. Perhaps Google becomes a Life Management Company? As more and more of your life moves online, Google will be there to help you sort it, manage it, search it, publish it, and so forth. Google is no longer a search engine company. Not at all. If that is what you think, you are stupid. Search is merely one little piece of the pie. Sure, it is a core competency, but Google isn't just about search any longer.
"

Expectation change is route to the unexpected
From: webword.com

" Beacon Journal -- "Sometimes, in judging ourselves or others, we get caught up on the few things that aren't going well while losing sight of the majority of things that are going well."

Read the article..."