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Roles vs. Personas vs. Cognitive Styles in Conversion Optimization
In this article conversion expert Tim Ash clarifies three often-confused terms used to describe and "type" site visitors. (1) Roles describe classes of visitors. (2) A Persona is a carefully-constructed prototype of a type of visitor. (3) Cognitive Styles consider temperaments and behavior types. Ash explains how each can help in landing page optimization.
Advanced Local Search: Reviews, Offbeat Citations, and PPC Integration
In this final article in a series on local search optimization, SEO expert Dev Basu explains the tricks of building 'citations' to your business and getting reviews for your business to build your visibility in the '7-pack' of business listings, and how to link your AdWords campaign to Google Maps to get noticed.
The Future of Mobile Devices as Persuasion Platforms with BJ Fogg (5:44)
In this fascinating video interview, Stanford persuasion psychologist BJ Fogg contends that we are on the cusp of the next stage of human evolution where every human will have a mobile device with them throughout their lives as a persuasion platform that will influence behavior.
4 Powerful Web Content Ideas that Don't Depend on Text Alone
In this article, content expert Nick Usborne contends that social media success tells us what web users want: interaction, a voice. Suggests including non-text features such as videos, slideshows, comments function, and a poll or survey.
Recent Articles on Internet Marketing for September 7th
Recent Articles on Internet Marketing for August 24th
Here are a few recent articles and resources I found this week that might interest you.
How to Prepare Your Site for Mobile Visitors with Michael Martin (5:29)
In this video interview mobile search expert Michael Martin offers a series of tips on how to make your website easily accessible to mobile devices. He discusses .mobi domains, mobile browser user detection, CSS specifically designed for mobile devices, DOC types, page loading speed, touch enabled pages, Flash, and JavaScript.
Is Mobile Search Marketing Finally Here? with Michael Martin (3:17)
In this brief video interview, mobile search marketing expert Michael Martin indicates that after many promises in previous years, 2010 is actually the year when mobile takes off. He explains why mobile devices have a conversion rate for local searches four times that of other types of browsers, plus current growth statistics for Internet-capable smartphones.
How to Find Quality Links via Guest Posts
In this article, linking expert Eric Enge explains how to use Guest Posts in the right blogs to get not only high quality links to your site, but also build relationships with new readers. He explains how to identify appropriate blogs, suggest an appropriate topic, and get your post published.
Recent Articles on Internet Marketing for August 31st
Here are a few recent articles and resources I found this week that might interest you.
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