Tuesday, 06-Jan-2009 18:21:59 EST
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Tips on Writing Press Releases that Get Action with Greg Jarboe (4:30)
 In this video interview public relations sepcialist Greg Jarboe offers three tips for writing actionable press releases: (1) Focus on the customer's needs, not your own, (2) offer 'useful tips' which can do as well as 'hot news', and (3) include videos in your press releases.
How to Improve Your AdWords Quality Score with Brad Geddes (6:55)
 Search marketing expert Brad Geddes of bg Theory (www.bgtheory.com) explains what Quality Score is in Google AdWords PPC marketing. Then he outlines the various components of the score, with suggestions to raise your score and lower your bid price.
How to Format E-Mail Newsletters, Part 1
Dr. Wilson explains how to format e-zines and business e-mails with e-mail best practices. In part 1 of this series he explains how to format the subject line, the From: field, and how to select between HTML and text-only formats.
How to Segment Visitors with Google Analytics for Amazing Insights
Jonathan Weber defines what segments are, what it can do, and how to set up powerful segments in Google Analytics using Advanced Segmentation features.
How to Get Higher E-Mail Deliverability Using Feedback Loops
E-mail deliverability expert Anne P. Mitchell explains what e-mail feedback loops are, why they're important, and how they can help you get a higher percentage of e-mails delivered.
Book Mention: YouTube: An Insider's Guide to Climbing the Charts
A positive review of YouTube: An Insider's Guide to Climbing the Charts, by Alan Lastufka and Michael W. Dean (O'Reilly, 2009). Best for those 35 and under, it explains the basics and discusses ways to get your video to go viral.
Black Hat vs. White Hat SEO - What Difference Does It Make - Bruce Clay (6:49)
 SEO expert Bruce Clay of BruceClay.com discusses the ethical difference between breaking the search engine guidelines for oneself vs. doing that for a client and getting the client in trouble. He offers several tips to find out if a particular SEO is using shady tactics and discusses the Code of Ethics he wrote.
Innovative Ways to Get Links without Paying for Them - Aaron Wall (5:58)
 SEO expert AaronWall shares ways to get links to a site. Ideas include methods that include discounts and coupons, blog content, redirecting affiliate links, contests, offline networking, guest articles, and journalist fodder.
How to Format E-Mail Newsletters, Part 2
In this second in a series of articles on formatting e-mail newsletters, Dr. Wilson suggests using standard HTML tables for formatting, even though CSS positioning is now standard for web page design. He also makes important recommendations about line length, multiple columns, type contrast, and compressible designs.
Why Good Graphic Design Is Vital to Site Success
Todd Follansbee explains the role of graphics and graphic design in presenting a professional website image that creates a willingness to make buy decisions online. He also explains the various responsibilities of a designer.
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