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4 Powerful Web Content Ideas that Don't Depend on Text Alone
In this article, content expert Nick Usborne contends that social media success tells us what web users want: interaction, a voice. Suggests including non-text features such as videos, slideshows, comments function, and a poll or survey.
Roles vs. Personas vs. Cognitive Styles in Conversion Optimization
In this article conversion expert Tim Ash clarifies three often-confused terms used to describe and "type" site visitors. (1) Roles describe classes of visitors. (2) A Persona is a carefully-constructed prototype of a type of visitor. (3) Cognitive Styles consider temperaments and behavior types. Ash explains how each can help in landing page optimization.
What Training Your Web Designer Needs to Improve Conversion Rate - Sandra Niehaus (4:54)
In this video interview, conversion and design expert Sandra Niehaus explains what kind of training will help a web designer develop the skills to increase the conversion rate on your website. She suggests books and conferences to train in usability, cognitive psychology, information display, and persuasion.
The 4 Worst Questions to Ask a Search Engine Optimization Firm
How do you decide which SEO firm to contract with, or which SEO candidate to hire as your in-house employee? Asking questions. In this article, SEO expert Wil Reynolds explains the 4 worst questions to ask -- and why -- and offers some alternative questions that will help you assess an SEO firm's worth.
Recent Articles on Internet Marketing for August 31st
Here are a few recent articles and resources I found this week that might interest you.
Recent Articles on Internet Marketing for August 17th
Here are a few recent articles and resources I found this week that might interest you.
Is Mobile Search Marketing Finally Here? with Michael Martin (3:17)
In this brief video interview, mobile search marketing expert Michael Martin indicates that after many promises in previous years, 2010 is actually the year when mobile takes off. He explains why mobile devices have a conversion rate for local searches four times that of other types of browsers, plus current growth statistics for Internet-capable smartphones.
The Future of Mobile Devices as Persuasion Platforms with BJ Fogg (5:44)
In this fascinating video interview, Stanford persuasion psychologist BJ Fogg contends that we are on the cusp of the next stage of human evolution where every human will have a mobile device with them throughout their lives as a persuasion platform that will influence behavior.
Advanced Local Search: Reviews, Offbeat Citations, and PPC Integration
In this final article in a series on local search optimization, SEO expert Dev Basu explains the tricks of building 'citations' to your business and getting reviews for your business to build your visibility in the '7-pack' of business listings, and how to link your AdWords campaign to Google Maps to get noticed.
Recent Articles on Internet Marketing for August 24th
Here are a few recent articles and resources I found this week that might interest you.
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