| Copyright © 2004 by Willie Crawford |

Did you come on-line looking for a way to supplement your regular
income? Did you hope to do as I did and completely replace that
unfulfilling, dead-end, depressing, old JOB?

One of my mentors once explained to me that most people who
start an on-line business actually want to do something I teach
people to do every day. That is - generate $3000 - $5000 per
month from a simple product that they quickly and easily create.
Many people just want enough extra money to pay all of the bills
and not feel like they are constantly RUNNING just to keep up
with life!

If I just described you, here's how to do it... as easy as 1-2-3:

First, find a topic that a lot of others would like to know more
about, something that they are already searching for more
information on. This could be related to their health, family,
security, being liked, being happy, better relationships, better love
life, or even their pets.

Confirm that this is a topic that a lot of people are talking about,
and that there are questions you could answer in an information
product... a booklet, ebook, audiotape, etc.

If you are not qualified to answer the questions that they're
asking, can you research the topic or find an expert to interview?

Survey your potential customers to find out what they really want
to know about the topic of interest. They'll TELL YOU what they
want to know. Then all you really have to do is answer their
questions. To create a can't-lose product, you let them tell you
what they are interested in, and then you provide it!

A tool I use everyday for gathering this data is called the ASK
database. It allows you to automatically conduct these surveys
and analyze the data . You can take a look at this tool and use
the special trial I've arranged for you at:
http://www.askdatabase.com/Willie/

After you know what they want to know you simply gather the
information and compile it into an information product. It doesn't
have to be anything elaborate. I have a friend, Paulette Ensign,
who wrote a simple tips booklet entitled "110 Ideas for Organizing
Your Business Life." She's sold almost 1 million copies without
spending a PENNY on advertising. That's how easy this can be.

If you'd like to know more about how Paulette does this, I've
actually arranged for her to teach you how you can do it too. She
does periodic tele-classes where she steps you through the
process. You can register for her next tele-class at:
http://WillieCrawford.com/paulette.htm

As you create this simple info-product, you create a one-page
website telling your customers how and why your product makes
their lives better. This product does solve one of their problems,
or helps them avoid a pain, doesn't it? If not, don't bother creating
it - it won't sell!

Sign up for a Paypal account at Paypal.com and you have a
built-in way to accept orders from your website. Paypal is one way
for you to accept credit card and electronic check orders. It's not
the absolute best way, but is a quick, inexpensive way. Later you
can expand to a regular merchant account and integrated
shopping cart. You can do this after you've proven the demand
for your product exists.

How do you prove the demand for your product in the first place.
The simplest way is to run a test campaign at the pay-per-click
search engines. Spend just a few dollars on a Google AdWords
campaign. This allows you to refine your website copy and
confirm that people are willing to pay for your information and even
how much they're willing to pay.

As you run this AdWords campaign, you make minor changes to
your webpage to test price sensitivity and what wording on the
page works best. Google AdWords is the single fastest way that
I know of to drive highly targeted traffic to your website. You can
literally, have visitors coming to your website within half-an-hour of
setting up the site.

I won't explain AdWords here in this article since it would take
MUICH too long. Instead I will recommend the book where I first
learned most of what I know about AdWords from. This is a book
by Perry Marshall called "The Definitive Guide to Google AdWords."

Also, I encourage you to learn more about the hundreds of ways
that you can increase the "conversions" on your website.
Something as simple as changing one word in a headline, or
ending the price in the number 7 rather than 5, can increase your
sales by 50 times. However, this is something that you have to
test and refine. To learn all that I know about website conversions,
simply visit: TheRealSecrets.com

Fast-forward 20 days... and you have your simple booklet which
you're selling from your website. You're selling it for $19.97, and
$17.97 of that is profit since it's digitally delivered. Your customers
just download it to their computer and your expenses are web
hosting, credit card processing, and your AdWords traffic
generating campaign.

If you sell a measly 6 copies a day that's over $100 a day. That
$3000 per month is more than many people I know are earning
at a "regular job," and you'll be making it while sitting around
watching television!

Through testing little things on your webpage and in your AdWords
listing, you double it to 12 copies a day and you're at $6000 per
month. You've just replaced that job and you can do it in 30 days
or less. The secret is totally immersing yourself in the project,
otherwise it will probably take longer.

After you've done this simple plan once, you'll see that you can
really do it over and over again. You can create a whole series of
these booklets and market them from a whole series of websites.
People do it all the time. I do it all the time :-)

All of the elements of the plan laid out above are critical though.
Miss any of them and the plan is destined to fail. Most people
putting a similar plan into action miss verifying that there IS a
demand for their product idea.

Many people also create the perfect product, but market it poorly.
Their website doesn't convert well because they just throw
something up and start driving traffic to it. Once you have visitors
coming to your website you MUST test the various elements in
order to improve the percentage of visitors who turn into customers.
There are tens of thousand of really great products "dying on the
vine" due to poor marketing!

This is a proven plan that I often have my mentoring clients
implement. I coach them through the process, but this is what they
do. It works for them and it will work for you. It doesn't happen by
itself, but just a thorough examination of the entire plan should
convince you that it does work. Now you only need to implement it!

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Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter,
through his personal coaching, and at his annual how to workshop.
Learn more at: InternetMarketingHowToWorkshop.com
===============================================

| Copyright © 2004 by Michael Campbell |

Management is the act of directing, guiding, controlling,
administrating for a purpose. How one "manages" however,
is usually up to the individual.

Management of people, like teaching and training usually
relies on positive or negative reinforcement for ones
actions. Positive reinforcement can be thought of as
building trust, whereas negative reinforcement can be
thought of as spreading fear.

Fear focuses on what was done wrong, puts people down,
belittles them, makes them feel unworthy. Trust focuses on
what was done right, looks at how much was achieved, makes
people happy and more likely to perform even better the
next time.

Fear yells at the employees and makes public humiliation
a weapon. People will start avoiding public contact with
the manager. Trust talks quietly and never reprimands one
employee in front of another. Everything that is said
remains private, with one to one meetings held in a
separate room.

Fear says don't do this, or you're fired, don't do that, or
you're fired. Fear holds the job and never gives a sense it
is truly yours. Trust leads by example and says do this, do
that, gives power and decision making capability to the
employee, making them feel the job is truly theirs to do.

No one likes a manager that uses fear. Employee turnover is
likely to be very high. Employees probably won't care. They
just punch the clock to get a paycheck. Everyone likes
someone they can trust. With trust, employees are likely to
put in years of service and take pride in the work they do.

Fear leads to animosity and bitterness between employees.
They are not likely to develop friendships or good will
towards each other. They are likely to compete against each
other, rather than the true competition. Trust creates team
players, employees that work together for the common good of
the organization, realizing they are "in the same boat."
Together - as a company - they sink or swim.

Fear leads employees to say, it wasn't me, it was like that
when I found it, I don't know. Trust leads employees to be
accountable for their actions, to learn from mistakes, so
everyone can help each other from preventing the same
mistake from happening again.

Fear destroys creativity and freezes employees into
predictable mindless patterns, where they are afraid of
change and self improvement. Trust spawns creativity where
employees constantly think about better ways of doing their
jobs, to anticipate and adapt to change, and not be afraid
of failure, or trying new things.


As you can see, all behavior can be modified quite simply by
using positive reinforcement. If the reinforcement happens
at the same time as the action, it increases the likelihood
that the positive action will happen again.

By being a positive person, setting a good example, offering
encouragement, forgiving mistakes, talking quietly, people
are more likely to listen to you. Especially if you reward
them for a job well done. It could be a simple pat on the
back, a handshake, or other little bonus like getting off
early.

That's the most important thing of all, to recognize all the
achievements, even the small ones. Say good catch if someone
prevents a mistake. Say good job to a person in front of the
other employees and supervisors. For positive reinforcement,
recognition of an achievement, is the greatest motivator
of all.

Remember, fear is all about punishment. It is an absence of
love and compassion. It brings up painful emotions like
anxiety, apprehension and dread. It is impending danger and
the expectation of evil.

Trust is all about goodness. It is faith and belief in the
integrity, confidence, reliance, and friendship of another
person. It is certainty, dependence, assurance, an entirely
positive state of mind.

What type of teacher, trainer, parent and manager will
you be?


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by Michael Campbell
CEO Dynamic Media Corporation
http://www.internetmarketingsecrets.com
Successful online marketing strategies since 1988.

Michael Campbell has written several best-selling ebooks on internet
marketing, including Revenge of the Mininet, Clickin' it Rich and
Nothing but 'Net. For more articles like the one above, be sure to
subscribe to receive his free newsletter, "Internet Marketing Secrets."

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