| Copyright 2004 by Willie Crawford |

So you've decided to go into business for yourself on the
internet. You've heard it's the perfect way to supplement
your income with little or no investment. But what will you
market to achieve fame and fortune?

Actually it all depends upon your goals and interests. You
do need to offer something for which there is a proven
demand. You need something that can be delivered cost
effectively over the internet. You need something that you
can easily locate the market for.

Why not write you own cookbook?

Why a cookbook?

- Everybody eats.
- People are constantly looking for new ways to prepare their
favorite foods.
- Many people are avid cookbook and recipe collectors.
- You can create an ebook that has practically no delivery
cost.
- You can print hardcopies later from the profits of your
ebook or you can use print-on-demand to have copies printed
as needed.
- Most people have or can compile a collection of their
favorite recipes.

Writing a cookbook involves pulling together some recipes,
some photos or illustrations, and organizing your collection.
You need some specialized theme to write your cookbook around.
You can create a cookbook around a single food, a style of
cooking, or around a purpose such as a charity.

Once you've written your cookbook, then your challenge may be
in marketing it. As a seasoned cookbook author here are the
elements I consider essential:

- A website to use in attracting visitors interested in your
topic. Ideally, this website will contain content that gets
you great search engine listings and traffic. A website can cost
under $10 per month.

- A mailing list to discuss your cookbook or the type of food
covered by your cookbook (to create interest in your cookbook).
You can run your mailing list at no cost spending only an hour
or so a week.

- A system on your website for taking orders. This can be as
simple as a free Paypal account or more elaborate such as a
shopping cart that can handle a variety of products. You can
even have an affiliate program where you pay other webmasters
for sending you referrals.

Putting together a cookbook is really little more than
planning, getting organized, and then just doing it!

But can you really make big money selling your own cookbook.
The answer to that very important question is that you can
if you can generate enough interest or attract enough
attention. That is where the majority of your work will come
in. You will need to learn effective internet marketing
techniques and implement them.

Since writing and publishing a cookbook does involve so
little work, it can prove profitable even if you don't sell a
million copies a year. Your overhead will be so low that if
you only earn a few thousand dollars a month, you will be
doing great. The cookbook will sell for a long time, while
requiring no additional work.

One of the secrets of many successful online entrepreneurs
that I know is that they don't try to make a fortune from
just one product. Instead, they have several... perhaps a
dozen products each generating a nice income. Combined, these
products, generating multiple streams of income, allow these
entrepreneurs to reach their online income goals.

Of all of the products that you could create and market
online, a cookbook is one of the few requiring no
specialized knowledge or training. So for many internet
beginners, it makes sense to make their first product a
cookbook. Start generating some quick income. Then focus on
other related or unrelated products.

If you'd like to learn more of the step-by-step details on
writing your cookbook, you need to learn from someone who's
done it. A good place to begin is by visiting the site
http://writeacookbook.com At this site three experienced
cookbook authors explain everything involved. Their cookbooks
range from German cooking, to soul food and Southern cooking,
to recipes for your dog. That gives you an idea of the
possibilities.

-----------------------

Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews, Willie
teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the
power of automated residual income through his system at:
http://ProfitAutomation.Com Visit now for a business boost.