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Once upon a time,
There was two friends who needed to find some cash...
They both needed some money, and they both had their
strategy to find it.

One of them didn't mind working hard to make money,
while the other one was always looking for the quickest
shortcuts. He thought the Internet was something of this
kind and decided he could make some quick cash online.

Paul, the hard working one, found a little italian restaurant
who needed a waiter for the weekends, from friday to
sunday.

John, the easy-money guy, decided instead to make money
online. He studied some webmarketing, read everywhere
that you need a list, your own product, to do some research
on keywords and competition... and so he started doing
all this and one day after the other he spent long hours in
front of his pc screen to build his website and write his own
ebook, working every day until late.

Meanwhile Paul started working in the restaurant in the
weekends and had all the rest of the week for himself.
He made a point of offering a great service to the restaurant
customers, and asked the owner if he could pay for the
drinks of the customers if he messed up orders or made
them wait too long. The owner obviously agreed and was
very happy to have found someone who cared for his job
this much.

John started spending money on PPC advertising to test
and tweak his website, trying to improve the conversion
rate so that he could approach potential JV partners with
lots of reassuring data.

The restaurant owner was very pleased with Paul's work.
He told him that on the first weekend 5 customers said that
they would come back with friends because they liked the
food and were very happy about the service too. They liked
a fast and smiling waiter. The owner said that if every
weekend 5 people would become returning customers in
just over two months he would have his restaurant filled
every weekend. And he liked this idea so much that he
raised Paul's pay and told him he could work there whenever
he wanted. Right from the first week, Paul was making
money, and it looked like this profit source was a renewable
one too!

So he went to John, to see how much he had made online
in this time. John told him about the fantastic potential of
online profits, and how to be careful of get-rich-quick schemes,
and what instead worked for sure... he explained him how
he had started building his list, and how the 60 days money
back guarantee would increase his conversion rate. He told
him about this and that, and about SEO too... not that he
knew anything about it other than what he had read, but
he felt he had the internet in his hands. Complete control
over his new profit source.

"Yes, it's all very neat and interesting (sort of) but how
much did you make? I've been paid last week and they
told me that if I need to work more I just need to tell them.
Here's the cash they gave me..." said Paul.

John replied: "Oh, yes, well... mmmhh... cash? I'll tell you
what. Come back in 60 days and I'll be able to tell you if
I still own the money I haven't made yet..."

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Live and learn!
Saul