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Yeah, what about them?
Not much really... This blog isn't either well formatted or spell-checked.

Why? 'cause I'm a dork and I can't be bothered with them - here.
Spelling is a bit of a problem for me because I don't write in English.
Italian is my first language (yep, I live in beautiful Italy :) and I prefer american to
english. But my parents are english, so most words I write in english, some others
in american... do you care?

I mean - is there really all that difference between "colour" and "color"? I don't think
so. Which means that this blog is a mixture of english, american, and other words
that I just invent to suit my communication's needs.

I don't think this kind of spelling matters are a problem to anyone (and too bad for
them if they are! lol) but not *real* spelling mistakes. Those are ugly to see. Really.
Maybe not on a marketing dork's blog, but so much more on a sales letter.
So if you don't want to be a dork like me - spell check anything you write online!
Here's a handy (and free!) tool to help you: SpellCheck.net

And about the formatting of this blog? It sucks, doesn't it? Some lines are long, others
are short... I try to hit enter at the end of each line to make them more a less the same
lenght, but some times I forget. Ah well... but if you really want to know (do you? do you?)
you should keep your lines all under 60 characters when writing an email; this way
you can be more a less sure every email reader will format your message exactly like you
planned it instead of breaking lines and making them look... bad, ugly and ... not "pro" at all.

On a sales page instead, on a website, maybe 60 characters is a little short, but what
I know for sure is that shorter paragraphs are more easily read. Keep lots of space on
the margins and make your copy tighter. It will look better and it will be more easy to
read. What can you want more? The order, yes, I know... that doesn't depend on the
format of your sales copy. But making it easier to read sure helps!

So don't format your sales page as badly as this blog is formatted. This is just a blog!
(even though I must admit that writing about formatting caused me to take a little more
care than usual about the looks of this post... but just look at how ugly the other ones
are! lol)


Have a great time,
cheers,
Saul