The Most Powerful Internet Marketing Tool!
Copyright 2005 by Willie Crawford
In my nine years of selling goods and services over the Internet, ONE technique has outperformed all others. It’s brought me more search engine traffic. It’s brought me more direct sales. It’s brought me more referrals and consulting clients. It’s built my credibility to an unshakable level.
What is this amazingly powerful technique?
I write short ezine articles and submit them to ezines and online article directories. That’s it!
I spend as little as 30 minutes writing an article, then I submit it to appropriate places using article submission services or article submission software such as Article Announcer. Article announcer allows me to automatically submit my articles to hundreds of ezines and directories in the blink of an eye. It’s at:
WillieCrawford.com/article-announcer.html
All article I write goes out with permission for people to use them in their ezines, ebooks, printed book, or on their websites. Yes, people have actually used some of my articles in their PRINTED books.
Usually within a day of submitting an article I’ve gotten dozens of emails from ezine publishers telling me that they will be publishing my article. Within hours of submitting an article I’ve gotten dozens of emails from online article directories telling me that my article is already online.
Within a day or so of submitting an article, I’ve also gotten several Google Alerts showing me that the URLs I’m promoting through the article has been discovered on dozens of other websites. Google Alerts are a free service offered by Google where you can request you be notified when a certain term is discovered in a new place on the web. I use it to track my name and certain other terms. It’s a way of keeping track of what’s being said about you.
You can read all about and set up Google Alerts here:
www.google.com/alerts
Why is writing articles so powerful? There are several reasons…
1) The search engines love content. Well-written articles with links to your websites or products will eventually generate THOUSANDS of links pointing back to you. People do follow these links back to your site, and these links do increase your search engine rankings. It’s the perfect way to get even high-ranking sites to give you a free one-way link.
It’s also the perfect way to add content to your own sites and inter-link sites in a way that the search engines approve of. In case you didn’t know it, Google (and probably other search engines) have hordes of human reviewers who actually visit sites found in their search results. When they see sites using questionable techniques, they downgrade the site or remove it from their database entirely.
2) If your articles are well-written and provide the readers with genuine value, they build your credibility.
Since your articles show that you really know your topic, and since they share valuable information, your readers arrive at your site already “sold” on you.
If you write articles in the problem/solution format, they will do a great job of selling your products.
This is a very simple formula. You just spend a few paragraphs explaining a problem your reader has and wants to solve. Then you show them the perfect solution … your product or service. Naturally, your product or service must really solve the problem… and it should do it better than alternative solutions.
3) When an ezine publisher uses your articles, they are indirectly endorsing you to their readers. They are saying, “Here’s someone you should listen to.” This is very powerful. Having an ezine publisher run one of your articles will produce several times more orders than running an ad in the same ezine would. It’s free advertising, often in places where you couldn’t otherwise afford to buy advertising.
Ok, I know what you’re thinking. You’re saying I “believe” that writing articles and letting others publish them sounds like a great idea. However, I’m not a great writer.
You don’t have to be a great writer. In-fact, you don’t even have to write your own articles. I write my own because I enjoy writing. I have time set aside in my schedule each morning just for writing. If I didn’t want to write articles I could simply have them ghost written.
You can find people all over the Internet who enjoy writing and will research and write articles on any topic you can think of!
There are also writers who’ve already written articles that they will give you editorial rights to. Editorial rights simply means that you get the right to modify the articles any way that you want to and then publish them over your own name. Just by doing a little editing… or simply publishing the unmodified articles over your name, you become a published author.
This is a great, and incredibly inexpensive, way to get dozens or even hundreds of articles all over cyberspace … spreading your name, your product’s name, and your URL. One package that I recently saw offered 15 very well-written articles for under $100. On top of that, the package came with a bonus of 198 other articles. That’s 213 of “your own articles” for under $100.
Grab a package like this, spend 5-10 minutes editing the articles… as desired, and you’re in business.
You can check out the package described above at:
http://WillieCrawford.com/instant-author.html
With it being so easy to use this powerful tool, it really is something every online marketer should be doing.
Compared to other methods of generating business, it’s very cost effective. A good article, published on numerous websites, can also generate traffic for you for YEARS. If you haven’t started writing ezine articles, start today. If you can’t write quality articles, get someone else to do it for you.
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Willie Crawford has been teaching Internet marketing to
others since 1997. Grab a free copy of his comprehensive
Internet marketing success course now at:
www.WillieCrawford.com
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